Best SEO Site Audit Tools (with Free Plan and Free Trial Periods)
The sudden Google algorithm updates can leave marketers feeling both confused and concerned. The good news is that there are a number of search engine optimization (SEO) tools out there to make adjustments for you, some free, others paid.
Before making changes on your own, though, it’s important to view the website from how search engines like Google see it — this way, you’ll be able to improve your rankings and relevance with target keywords as well!
Here we go: first off, let’s look at some SEO tools…(Note that these may have trial periods or offer entirely free plans, but they restrict flexibility in customization.)
14 Top SEO Site Audit Tools: Try Free Plan or Free Trial
1. SEMrush
SEMrush has an elaborate dashboard that reports on the performance of domains and their specific pages. SEMrush offers numerous resources, one such toolkit being SEO Toolkit which allows you to track a website’s visibility improvement over time as well as identify
With SEMrush, you can also:
- Compare page performance to competitors.
- Analyze backlinks from other websites to your site (also known as link building).
- Find the appropriate keyword.
- Find and take advantage of SEO features on equivalent pages.
- Use the Keyword Magic Tool to identify all the keywords you need to succeed in a profitable SEO or PPC campaign.
- Identify paid keywords or ad copies used in your competitor’s PPC advertising.
- Use social media publishing and analysis tools.
- Get recommendations on how to optimize your content to increase organic traffic.
- What keywords it ranks for, its rank for a keyword per page basis (for desktop or mobile).
- Monthly search volume.
- Estimates traffic numbers from different organic sources.
- Related links pointing at your site with anchor text analysis.
- Upgrade your account at any time for greater flexibility and functionality.
Again all this information will help make informed decisions about how best to increase rankings by focusing on long-tail keywords and analyzing backlinks.
>>Start Your Semrush Free Trial Today<<
2. Ahrefs
Ahrefs is an advanced SEO resource that examines your website property and produces keyword, link profile profiles to help make decisions about content production leading up towards rankings within google searches.
Ahrefs is a high-level SEO resource with tons of features. Some key features include Site Explorer, which allows you to see how one webpage performed on your site across all websites, and Content Explorer, where searchers can find the right keywords or topics for their content from an archive that gets updated; daily!
Keywords explorer generates monthly search volume and click-through rates, so people know what’s hot before they even start writing.
Ahrefs provides an advanced SEO resource for analyzing and understanding all aspects of your site or blog content to provide better data on topics so you can produce higher quality articles without wasting time guessing when there’s already detailed information available about any given subject matter.
Finally, Ahrefs offers full website crawls like in its Site Audit tool that helps identify any potential issues at the page level, such as broken links or missing titles tags
3. GrowthBar
With GrowthBar, you can easily see how your competitors are performing on the biggest search engines in one place.
This extension will allow you to track their SEO rankings and determine what keywords they’re using that work best for them.
You’ll have access to all of this data right from Google’s SERP with a quick click instead of having to go through each site individually!
Growthbar is an easy way for marketers like yourself to measure up against your rivals by seeing which ads, backlinks, or keyword phrases get traffic volume coming into sites via Google Search Engine Results Pages (SERPs).
4. Moz Pro Tools
Moz Pro is the ultimate weapon for any business looking to increase its search ranking.
It provides subscribers with a suite of research tools that allows them to identify SEO opportunities, track growth, build reports and optimize their efforts with its unparalleled collection of resources.
5. Woorank
Every site has its unique strengths and weaknesses, but the main reason sites fail is because they don’t do enough to engage their visitors.
Woorank’s in-depth website analysis provides a thorough report that breaks down each site by eight major sections: Marketing Checklist, SEO, Mobile Usability Technology Social Local Visitors — this will help you quickly identify targets for optimization or improvement.
6. Linkody
Linkody is the perfect tool for people who are looking to take their off-page SEO performance seriously, as it allows you to not only track but disavow any backlinks that may cause your site’s rankings to go down.
Aside from tracking and analyzing these links 24/7, Linkody also provides users with a helpful interface where they can easily find out more about other sites about theirs, so they know what sort of strategies each competitor employs to make themselves better than you!
7. Screaming Frog SEO Spider
Screaming Frog SEO Spider is designed specifically for those seeking the best possible rank.
This program crawls through your website and identifies any common SEO issues. This way, you can expedite an otherwise time-consuming process on a larger site or website.
The output is easily exported to Excel so that specific data may be analyzed even further!
8. AnswerThePublic
AnswerThePublic is a search listening and keyword tool that listens to autocomplete data from Google, Bing, and other search engines.
AnswerThePublic then provides you with phrases people are searching for around your keywords, allowing you to craft content relevant to the audience, increasing traffic while also converting more leads.
With this software, we cannot only monitor what’s being talked about, but it will send us updates when there are trends in our most relevant queries, so we’re always up-to-date on everything happening within these conversations — even if they aren’t directly related or involved yet!
9. Remove ‘em
Artificial links can hurt your search ranking. Remove ’em is a tool that will help you get rid of those fake, harmful links in seconds!
The program scans your backlink profile and provides contact information for the sites to remove these “bad” or artificial ones from them too.
It also can export all this info if needed, so it’s not as hard on yourself when disavowing bad websites with Google’s link removal tools using their online wizard process, which takes care of everything else for you, like refreshing website content while removing any potential penalties accessed through unnatural linking practices.
10. BuzzStream
BuzzStream helps you find the right people to reach out with your outreach. Streamlining this process makes it easy for you to get backlinks on Google without feeling like a cold caller!
In the past, link building has been difficult to manage. There are countless websites out there, and it can be tough to figure out who you need on your side for ranking well with Google — not even mentioning how much time is required to track down these people!
BuzzStream makes this process so easy by compiling a list of appropriate contacts that matches what keywords they’re looking up online.
Once contact information starts coming through from those prospects accepting links, their website will start making loads more sense when browsing around after just one email outreach campaign!
11. Keyword Hero
Keyword Hero is a tool that pairs your website traffic with the keywords they used to get there. It allows you to understand what people are looking for when they visit your site organically and gives you insights on how best to continue marketing around their intent.
Keyword Hero also does things like tracking where visitors come from through keyword-based URL sources (i.e., social media), identifying organic conversions by target keyword, optimizing web pages based on specific search terms or phrases, separating brand visits from other types of searches — allowing companies better control over page optimization and SEO ranking in SERPs so as not be confused with competitors’ websites!
12. SpyFu
SpyFu is the ultimate competitive research tool for Google Ads. In addition to helping with PPC competitive research, SEO competitive research, and the creation of custom lists and domains.
SpyFu also helps you drive traffic to your campaigns by monitoring both paid and organic rankings on search engines such as Yahoo or Bing. It even provides contact information that could be used in lead generation.
With this tool at hand, one can always: Download a competitors’ PPC keywords; Track their domain-bidding history via Keyword Suggestion Tool, which shows how much they pay per click (PPC) while bidding against other brands; like yours!
13. ContentKing
ContentKing provides you with all the tools necessary to analyze your website’s SEO in real-time so that as soon as something goes wrong, it is dealt with right away.
It does this by scanning and tracking your site 24/7, so any issues related to SEO don’t go unnoticed for too long.
The tool is cloud-based, meaning no installation is required, and reports are available when you need them; plus, if anything on your website breaks or becomes less optimized, then ContentKing will immediately alert you!
14. Seomator
Seomator is like a detective for your website. Just give it the URL and let it do its thing!
SeoMate will crawl through all of your site’s links, social media pages, backlinks (guarding against spammy ones), page quality assessment to make sure they’re optimized with keywords where appropriate, so you’ve got an optimized platform from which to engage in organic SEO efforts.
Seomator is an all-inclusive SEO auditing and website crawling tool that will help you find weak points in your site so they can be improved.
You’ll receive a detailed report on technical SEO elements, including internal, external links, backlinks, social media presence, and more, to see how well your business has been doing with these aspects of digital marketing.
Get notified right away if there are any issues by using the Seo Monitoring Alerts feature!
Since I share affiliate marketing strategies with awesome people like you, naturally my content may contain affiliate links for products I use and love. If you take action (i.e. subscribe, make a purchase) after clicking one of these links, I’ll earn some coffee money which I promise to drink while creating more helpful content like this.
Now that you’ve learned about 14 SEO tools, which one will help you achieve your goals?
